No matter how hard you try to please someone or be good to them in life, be it, friends or family members, they smile and sweet talk in front of you but at the back, they may frown or indulge in downgrading your character.
They will always see the negative side of you. They never see the good things you have done for them. So, never try to please anyone. Once a good deed is done, reciprocate. Even then don't expect they will not stop talking bad about you.
Nevertheless, just be as what you are. Keep moving up the life ladder without looking down. Divine knows your intentions. Keep up the energy.